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Here are three basic tips to help small business owners get the most of their social media marketing to make sure it's not a waste of precious time:
1. Budget enough time to manage your social media assets or hire someone to do so.
Consider it as an important task that is part of your job. If you can't or don't want to devote the proper time for it, find a social media savvy person who does. Train that person so they understand your business completely and can address customer issues. Of course, this individual will need to communicate with the public in a professional way.
2. Spice up your content, so it's not dull and looks like marketing spam.
Remember that social media dialogue is just like a conversation and you wouldn't have a discussion where you're simply saying the same thing over and over again. Generate posts that elicit customer feedback. Run a contest or a sweepstakes. Invite your followers to submit photos of their family and friends using your products. Share the experiences of your best customers. You'll want to make the interaction entertaining so that your customers keep engaging and share with others.
3. Generate offers that create customer loyalty
Access to special offers is one of the biggest reasons people follow brands in social media. Give your followers something exclusive, make them feel special and encourage them to share it with their friends on Facebook and Twitter. It will help build your following and it’s cost effective compared to what you'd pay other services to distribute your offers.
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