As consumers begin to gear up for the holiday shopping season, they will be out and about clicking on mobile search results more than ever and Rainmakers are adjusting their holiday marketing expenditures accordingly. A Performics survey estimates that mobile paid-search clicks will reach 17.3% of all search clicks in December 2011, up from Google's estimate of 9.5% in the year-ago month. And we've already seen how Tablets have impacted mobile paid search this year as they've accounted for 35.8% of all mobile search in September. The good news for Rainmakers is that average mobile clicks are still about 53% less expensive than computer clicks. Rainmakers should consider this as the holidays approach. They should also consider that there isn't much hope for mobile search results that don’t fall on the first screen, so you need to bid on that top spot on smartphones when it comes to critical keywords.
Wednesday, November 2, 2011
A Mobile Search Frenzy Holiday
As consumers begin to gear up for the holiday shopping season, they will be out and about clicking on mobile search results more than ever and Rainmakers are adjusting their holiday marketing expenditures accordingly. A Performics survey estimates that mobile paid-search clicks will reach 17.3% of all search clicks in December 2011, up from Google's estimate of 9.5% in the year-ago month. And we've already seen how Tablets have impacted mobile paid search this year as they've accounted for 35.8% of all mobile search in September. The good news for Rainmakers is that average mobile clicks are still about 53% less expensive than computer clicks. Rainmakers should consider this as the holidays approach. They should also consider that there isn't much hope for mobile search results that don’t fall on the first screen, so you need to bid on that top spot on smartphones when it comes to critical keywords.
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