Super Team Ready For NFL Social

As if on cue, the NFL announced that it will establish its first ever social media command center where fans of the big Super Bowl XLVI matchup between the New England Patriots and New York Giants in Indianapolis this Sunday will be able to ask questions and receive answers leading up to the anticipated showdown. From a facility in Indianapolis, the NFL's social media super team will provide directions, to-do around town suggestions and other important game logistics information. Local digital marketing firm Raidious is managing the 50-member team, which also includes journalism/telecommunications college majors from various Indiana universities. The strategy is to have one team focused on social media management and moderation, while the other develops content for posts on all the events and activities that surround the game.
As we know, sports fans are some of the most intense users of social media, with record-setting tweets about Tim Tebow just a few weeks ago. The Super Bowl social media command center will concentrate on key word-based monitoring, but because they're geo-targeting the Indianapolis/Indiana area and those coming to town for the game, they won't be as overwhelmed as they would be if they tried to deal with all the online traffic the event generates. Fans can access the social media command center's activity via its main Super Bowl XLVI site and the Super Bowl Facebook page, Flickr, Twitter accounts and the site's blog. Shall we change the name of this iconic event to the "NFL Social XLVI"?