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| Courtesy: Dear World Wide Moms |
Now that most brands have embraced social media as an extension of its digital marketing efforts, they're busy learning how to best engage the new Super Consumers. No, they don't wear capes and aren't saving Gotham from jokers and penguins. Super Consumers are 45+ women who influence or make most of the household purchasing decisions. I've always called them the CFOs - Chief Family Officers. As if running the family social calendars, caregiving, doing the household purchasing and gift buying weren't enough (I know I'm missing a few other tasks here), these CFOs now research and shop online for autos, travel, clothing, household goods and investment products. Then they find time to "enjoy" engaging in social platforms that cater to their gaming, gardening and arts and crafts interests. It's no wonder that many brands are trying to find ways to engage with CFOs by providing
