Myspace has a brand new look and user experience that goes beyond just the building of a social network of friends. With a new brand, Myspace has rolled out a beta website that offers Gen Y users (16-25) a rich, highly-personalized entertainment experience focused on music, celebrities, movies, television, and games available through multiple platforms, including online, mobile devices and offline events. Of course, one of the most exciting features of the new Myspace is that Gen Y users will be able to connect, share with others who have similar entertainment interests. With entertainment as one of the known cultural points to effectively reach Hispanic consumers, the redesign is expected to be particularly attractive to the fast-growing bicultural young Hispanic market segment who make up 18 percent of the U.S. Gen Y population. Hispanic youth are not only the country’s fastest-growing market segment, but are also early adopters to social media and characterized as being trend setters and technology savvy. 
