Sunkist Wants To Get A Text From You

In an innovative new way to engage customers in your product, rainmakers at Sunkist Growers Inc. have rolled out a pioneering mobile marketing program, making it one of the first produce brands to employ mobile shopper technology. The program uses on-pack and in-store signage to encourage shoppers to text a keyword to a code to receive product use ideas, recipes, nutrition information and storage/handling suggestions, enter sweepstakes, and sign up to receive additional product offers and information via mobile or email updates. The company also plans to begin incorporating the codes in its traditional advertising efforts. Use of mobile shopper marketing technology is expanding rapidly among food/beverage brand marketers.