Digital Battleship-It's Toymaking 2.0!

Developers and software engineers are having lots of fun these days creating interactive apps for brands looking to create unique, engaging content online. You might say they're the digital toy equivalent to the battery powered games like Operation and Battleship. But adult favorites aren't the only games not immune to the digital age. In this new age of “Toymaking 2.0”, the act of "playing" will change forever. Toymakers today are creating "games" with semi-digital, mobile and tablet extensions, given that research shows that not only do 52 percent of children 5 to 8-years-old have access to a mobile device, but 25 percent use them to multitask most or some of the time. E-toys are

Barbie Promotion Demonstrates Marketers' Commitment To Geo-Targeting

Reaching consumers who are mobile involves a commitment to geo-targeting, but it's not enough to know how to reach them. The real key for digital rainmakers is to know how to best engage them, lead them to purchase product. This video shows how Mattel cleverly used the iconic Barbie brand to engage its customers on the popular application Foursquare.