Bricks to Clicks - The Mobile Evolution



The early Novatel HandPortable (circa 1990) wireless phone
 was later referred  to as the "Brick" phone

Mobile is forecast as the fastest-growing advertising platform in 2012, with an expected 44% growth over last year's total ad spend. With Presidential and Congressional elections and the Summer Olympics, there'll be an overall increase in advertising spending this year. Marketers are developing mobile optimized screen ads to target an ever increasing population of consumers accessing everything from their phones. Who could have thought our early "brick" wireless phones used simply to speak to one another while away from the office or home, would evolve to be the most useful personal technology gadget of the early 21st Century.