As if on cue, the NFL announced that it will establish its first ever social media command center where fans of the big Super Bowl XLVI matchup between the New England Patriots and New York Giants in Indianapolis this Sunday will be able to ask questions and receive answers leading up to the anticipated showdown. From a facility in Indianapolis, the NFL's social media super team will provide directions, to-do around town suggestions and other important game logistics information. Local digital marketing firm Raidious is managing the 50-member team, which also includes journalism/telecommunications college majors from various Indiana universities. The strategy is to have one team focused on social media management and moderation, while the other develops content for posts on all the events and activities that surround the game.
Showing posts with label Super Team. Show all posts
Showing posts with label Super Team. Show all posts
Monday, January 30, 2012
Super Team Ready For NFL Social
As if on cue, the NFL announced that it will establish its first ever social media command center where fans of the big Super Bowl XLVI matchup between the New England Patriots and New York Giants in Indianapolis this Sunday will be able to ask questions and receive answers leading up to the anticipated showdown. From a facility in Indianapolis, the NFL's social media super team will provide directions, to-do around town suggestions and other important game logistics information. Local digital marketing firm Raidious is managing the 50-member team, which also includes journalism/telecommunications college majors from various Indiana universities. The strategy is to have one team focused on social media management and moderation, while the other develops content for posts on all the events and activities that surround the game.
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