Super Team Ready For NFL Social

As if on cue, the NFL announced that it will establish its first ever social media command center where fans of the big Super Bowl XLVI matchup between the New England Patriots and New York Giants in Indianapolis this Sunday will be able to ask questions and receive answers leading up to the anticipated showdown. From a facility in Indianapolis, the NFL's social media super team will provide directions, to-do around town suggestions and other important game logistics information. Local digital marketing firm Raidious is managing the 50-member team, which also includes journalism/telecommunications college majors from various Indiana universities. The strategy is to have one team focused on social media management and moderation, while the other develops content for posts on all the events and activities that surround the game.

Tebow's Record-Setting Twitter Frenzy

I have to admit that I was one of the frenzied Tweeters this past weekend that helped set a sports event record for generating more than 9,240 tweets per second when Denver Broncos (and former UF Gator) quarterback Tim Tebow completed an 80-yard touchdown pass on the first play of the overtime NFL playoff game against the Pittsburgh Steelers. As a fervent Gator fan and UF alumni, it was great to see Tebow strike again in an electrifying fashion. And like many passionate social media users, sharing the moment with those immediately surrounding me wasn't enough. I needed to share my experience of the special moment with a much broader audience.