Publishers work hard to create compelling content that attracts readers and generates followers and they're validated each time someone shares that good content. Of course, many publishers are also looking to complement validation with lucrative compensation. Contextual advertising like the ads served up on this blog by Google AdSense focus on subject relevancy, but a new social sharing platform called Po.st will increase ad targeting on sites like mine based on content being shared. This type of behavioral targeting platform, while giving readers and followers another way to share across Facebook, Twitter, StumbleUpon, LinkedIn, Google+ and multiple other popular networks, also provides publishers with a more precise method of monetizing their content and collecting data about how it's being shared.
