I love taking the mystery out of digital and social media marketing by writing about practical and effective uses of new platforms that help online rainmakers succeed. Understanding the digital raindance that never sleeps can make all the difference in the world, especially since consumers are constantly changing the way they consume, share and interact with brands. Today's digital rainmakers need to know where and what their potential customers are doing online. And they have to become experts in engaging them in ways that move them through the marketing funnel toward conversions. In 2011, I wrote about many new platforms, strategies and creative tactics that have led many to join the social media raindance. Here are some of my most popular posts:
Showing posts with label digital rainmaker. Show all posts
Showing posts with label digital rainmaker. Show all posts
Thursday, December 29, 2011
Most Popular 2011 Raindance Posts
I love taking the mystery out of digital and social media marketing by writing about practical and effective uses of new platforms that help online rainmakers succeed. Understanding the digital raindance that never sleeps can make all the difference in the world, especially since consumers are constantly changing the way they consume, share and interact with brands. Today's digital rainmakers need to know where and what their potential customers are doing online. And they have to become experts in engaging them in ways that move them through the marketing funnel toward conversions. In 2011, I wrote about many new platforms, strategies and creative tactics that have led many to join the social media raindance. Here are some of my most popular posts:
Friday, December 23, 2011
Tech Budgets Do Online Raindance
In a recent global survey, more than 275 technology marketers polled said more than half of their marketing budgets in 2012 will be focused on the online raindance. Marketing online will command more than 56 percent of the digital rainmaker budget, with experiential and event marketing a distant second (24 percent) and traditional advertising (print -13.9 percent, broadcast - 5.1 percent) dropping off considerably. The IDG research report said two-thirds of the technology marketers surveyed indicated a rise in overall budget resources of about 3.5 percent over last year. Not surprisingly, the continued growth of the digital raindance landscape will make marketing digital all the rage in 2012. The tech marketing survey included 185 brand marketers and 89 online advertising agency professionals.
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