Social Media Strategy Starts From Within

One of the most overlooked elements of a brand’s social media strategy is an actionable initiative to engage and encourage its own employees to share their pride in the company on their individual social networks. Research shows that employees are the most credible sources of information about a company, ranking ahead of news coverage and online search. Some companies have done the social media math, while others remain mysteriously mum. With Facebook alone, average users have 130 friends. Multiply that times the number of employees and you have potentially thousands or millions of trusted online conversations about your brand. The company’s intranet can become a key platform for delivering and tagging the content that gets shared by employees. Your employees are an important stakeholder group and smart Rainmakers should be doing more than just communicating with them, instead enlisting them to serve as brand ambassadors.