Today's Digital Class Boosts Learning

I attended my daughter's high school open house this week and was impressed by how the digital media transformation has impacted education. There was zero exchange of paper. No class handouts, guidelines or rules to carry around from class to class. Instead, every classroom was equipped with a healthy size LCD screen to run the Apple TV platform. Teachers, who grew up using beepers, used  iPad touch screens to give brief presentations on their classroom objectives, teaching strategies and student expectations. Their fingers slid across a touch screen for everything they needed to share, with no need to uncap a white board marker, let alone white chalk. But the coolest thing about the school's new platform was  the instructor's ability to engage students in learning, using interactive apps with immediate feedback on their inputs. For example, in Anatomy, students were using a 3-D app that featured 360-degree views of all of the human body systems. Using their own individual iPads, students are asked

TV Ads Made To Order

Behavioral ad targeting has been an important tool in the Rainmaker's arsenal for some time, but new technology demonstrated last month at The Cable Show in Boston will not enable marketers to make dynamic ad insertions into live television program streams on the Apple iPad. SeaChange International and Tellabs jointly demonstrate the new technology focused on the first-ever capability to directly marry user web behavior with realtime television advertising delivery. In essence, two program viewers on separate iPads will each have completely different video ads served during the same broadcast because they have unique web browsing behaviors. Imagine the huge upside to on demand video content marketers who would know exactly what advertisers to target based on knowing what their customers have already expressed interest in. This level of precision targeting will no doubt translate into premium digital marketing opportunities.