This weekend I found myself suddenly in the market for a pre-owned vehicle due to unforseen and sudden mechanical issues with my car. I socialized with trusted influencers via the more "old school" method of phone calls, because my trusted car mechanics and enthusiasts either don't have a Facebook account or do not receive updated news streams and messages on their smartphones. Once my perceptions on make and models were validated by people I trust to know a lot about cars, I became an immediately motivated buyer. I looked at a few discussion forums and automotive social networks and learned a few things about recall years, vehicle performance and accessories, but nobody was selling the car I was interested in. I was socially engaged, yet no closer to a purchase resolution. 
Showing posts with label purchase intent. Show all posts
Showing posts with label purchase intent. Show all posts
Sunday, January 8, 2012
Intent Separates Social and Search
This weekend I found myself suddenly in the market for a pre-owned vehicle due to unforseen and sudden mechanical issues with my car. I socialized with trusted influencers via the more "old school" method of phone calls, because my trusted car mechanics and enthusiasts either don't have a Facebook account or do not receive updated news streams and messages on their smartphones. Once my perceptions on make and models were validated by people I trust to know a lot about cars, I became an immediately motivated buyer. I looked at a few discussion forums and automotive social networks and learned a few things about recall years, vehicle performance and accessories, but nobody was selling the car I was interested in. I was socially engaged, yet no closer to a purchase resolution. 
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