I love taking the mystery out of digital and social media marketing by writing about practical and effective uses of new platforms that help online rainmakers succeed. Understanding the digital raindance that never sleeps can make all the difference in the world, especially since consumers are constantly changing the way they consume, share and interact with brands. Today's digital rainmakers need to know where and what their potential customers are doing online. And they have to become experts in engaging them in ways that move them through the marketing funnel toward conversions. In 2011, I wrote about many new platforms, strategies and creative tactics that have led many to join the social media raindance. Here are some of my most popular posts:
Showing posts with label social media raindance. Show all posts
Showing posts with label social media raindance. Show all posts
Thursday, December 29, 2011
Most Popular 2011 Raindance Posts
I love taking the mystery out of digital and social media marketing by writing about practical and effective uses of new platforms that help online rainmakers succeed. Understanding the digital raindance that never sleeps can make all the difference in the world, especially since consumers are constantly changing the way they consume, share and interact with brands. Today's digital rainmakers need to know where and what their potential customers are doing online. And they have to become experts in engaging them in ways that move them through the marketing funnel toward conversions. In 2011, I wrote about many new platforms, strategies and creative tactics that have led many to join the social media raindance. Here are some of my most popular posts:
Tuesday, December 27, 2011
Top 2011 Social Media Developments
In 2011 there were many significant developments in the social media raindance and that led to greater adoption of raindance marketing by major brands. We saw brands more aggressively incorporating social media extensions into their traditional marketing mix in an effort to stimulate consumer feedback and pursue direct customer relationship building. While social media activations used to be primarily used to drive consumers to a digital brand presence after strategic planning was done, we're now seeing more brands brainstorm around potential ideas that could live on social networks. This was definitely the year that many brands unveiled their apprehensions about social media and began exploring ways to be most effective in the use of so many social media tools. Here are five key developments I feel significantly impacted the social media raindance this year:
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