Yelp! Most Searches Are Local

This is the first of a multi-part post series on Yelp

Studies show that most online searches are local in nature. People go online to search for products and services that they're interested in and more than 80 percent of them take immediate action based on their online search efforts. That's why local businesses not only have to have a robust website presence, but they should also pay particular attention to what consumers are saying about them. Social online reviews are one of the most popular ways for consumers to express their opinions about a local business and Yelp is one of the most robust platforms they use. In the last eight years, Yelp's influence has grown significantly with the advent of social media sharing options. With more than 60 million registered users and 20 million reviews posted on the site, consumer reviews can be "liked", shared or recommended to others within their social circles on