Television has long dominated the video advertising platform, but with the advent of multiple screens and an increasing number of consumers opting to view favorite shows, segments, specials and other interesting video content online at their leisure, video marketers have not only increased their investments in digital video networks, but also have been eager to increase the mileage they get from their video content. A new video technology platform developed by YuMe transforms simple video messages into rich, interactive cross marketing channels. YuMe ads, which can also be served up via its digital video network, retrofit video players on sites with its patented ACE platform. The platform creates capabilities such as real-time campaign optimization, advanced targeting, and high-impact ad units like its Triple Play, which pairs a short pre-roll with an end slate that features a menu of options for viewers to engage with the advertiser’s brand. Rainmakers can use the end slate to let users watch
