When I worked at AT&T, we use to wow customers and media at our Bell Laboratories facilities in Holmdel, New Jersey with futuristic Jetsons-type technology like Intelligent Network Agents or "virtual butlers", who users could create much like an avatar. Since I supported AT&T's small business communications services in the Hispanic market, my demonstrator virtual butler was named "Paco". Understanding all of the customer's preferences, Paco could pre-order an approved amount of inventory from a preferred supplier, send out an automatic notice on a sales promotion to customers and even order Mother's Day flowers to be delivered by a florist more than 3,000 miles away. No, he couldn't "beam me up" like Scotty, but could service almost every other call to action I needed using an intelligent broadband network. Of course, the vision in those days was that we'd all be accessing Paco via our desktop computers. What seemed like science fiction then has just arrived in the new age of Mobile 3.0 communications. The average mobile consumer may not have yet noticed, but the world changed this month when mobile chipmaker Qualcomm shipped a new contextual awareness platform for mobile phones. The strategists at Apple, Facebook, Amazon, Microsoft, and Google did notice. While the first mobile was the standard cell phone and Apple brought us the iPhone touch screen environment, the third era will deliver a mobile that saves us from clicking on the screen because it knows us so well. Whether you'll hold in your hand like a smart phone, or wear on your face, like Google Glasses, our Mobile 3.0 unit will
