Webinars Rock The B2B Social Strategy

Webinars have proved to be a great content option for digital marketers, offering a fantastic opportunity to generate product awareness to many potential customers in a cost-effective manner. Properly tagged and archived webinars can also contribute to increased search engine optimization efforts for your brand. But in order for webinars to play a vital role in the B2B digital owned media strategy, they must be substantive and presented professionally. We can learn from the experience Rainmakers at global brand SAP had recently. As a business known for its analytics applications, SAP has more than 170,000 customers and more than two million members in its internal social network called the SAP Community Network (SCN). As a way to leverage their community network, SAP created a series of webinars to